Sunday, May 31, 2009

The search engine is dead...


Goodbye "search" engines, hello "decision" engines...

Microsoft are releasing a new engine called "Bing" which provides smarter results and is born out of the fact that 15% of Google searches are abandoned.

Bing claims to be "not just a search Engine - but a decision Engine".

Results are not just ranked by popularity but by logical categories & really excels when it comes to complex searches such as shopping or planing a holiday.

For example you can enter the dates of your holiday and Bing will aggregate results from various airlines & even can show you a chart of when the fares will be cheapest.

When searching for a restaurant you can refine your results by price, parking or even atmosphere.

It's not the semantic web, but it shows us we're well on our way to a smarter web....and I can't wait to try it, but it's not yet unveiled unfortunately.

For more details check out Business Week's article.

1 comment:

  1. If you're wondering whether this will work or not - here's a perspective by Josh Bernoff of Adage http://adage.com/digitalnext/article?article_id=136895

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