Convergence of Marketing & PR 2.0

Some friends of mine recently set up a online PR agency called Dialogmix. No this is not a pointless plug for them - it actually threw up an interesting question for me.

Traditionally I have experienced PR as a separate, albeit complimentary from mine. And I took this preconception with me as I
moved into the online realm. However as PR also moves to the online sphere - where is the line between what is marketing and what is PR?

I have been meaning to write this post for some time now but now ended up being the perfect time as they've addressed this notion on their most recent post. Chris Abraham also mentions this notion of "convergence" in his blog posting.

Inside the brain of a shopper

Marting Lindstrom is a very smart marketeer who has been investigating the brain's neuro-reactions to marketing. I've recently bought his fantastic book Buyology which I hope to soon read.

Just came across an interesting piece of live shopper neuro research he did to examine shopper response to promotions - watch it on his website here.

Shorter and sweeter

I haven't been blogging much recently due to a hectic schedule and the time it takes me to write my current style of blog...which have been pretty long - some would say too long for today's reader to read - and clearly to long for today's blogger to write!

As such I am now officially commencing my new - speedier, shorter blogging style. Just so you know. :-)