Some friends of mine recently set up a online PR agency called Dialogmix. No this is not a pointless plug for them - it actually threw up an interesting question for me.
Traditionally I have experienced PR as a separate, albeit complimentary from mine. And I took this preconception with me as I
moved into the online realm. However as PR also moves to the online sphere - where is the line between what is marketing and what is PR?
I have been meaning to write this post for some time now but now ended up being the perfect time as they've addressed this notion on their most recent post. Chris Abraham also mentions this notion of "convergence" in his blog posting.
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