How to use Twitter for your business

I've been using Twitter for quite a while now and I think the only way to really understand the platform's dynamics - is to get stuck in.

However if you're new to Twitter and want help understanding how to use it and how to behave, here's a great article that's worth a read.


Personally I can boil it down into some DO's and DONT's

DO:
Be chatty, be real, be personal
Connect with your competitors and employees and help to create a twitter eco system around your industry
Allow your employees to Tweet, sometimes work related, but also sometimes about the great coffee they just went for
Use people's Twitter names, start to build up personalities...Twitter is social
Use Twitter to get a quick snapshot reaction from people about a business problem or idea, it's not consumer research but it's a damn good guide

DONT:
Encourage your followers to send spammy links - or do so at your own peril
Set up automated posts - or your account will look like an impersonal spam feed