I'm soon going to hook myself up with a Poken, they're great little gadgets that along with Facebook Connect show us how social networking platforms are becoming engrained in our social structure and the framework for social and professional communications.
Their website doesn't show you precisely how they work so check this out...
This is good news of course for brands, as where there are social platforms trickling into online & offline life there is an increased ability to connect with your consumers in meaningful ways...
We've seen how Starbucks is creating really interesting and relevant ways to connect with their consumers via the iTouch/iPhone so we can quickly imagine (for example) how they will be able to link up with their customer's social network for example to sponsor/offer a coffee meeting through LinkedIn for example...
Exciting times
No comments:
Post a Comment