http://www.webinknow.com/2007/09/advertising-age.html
Now there's a point...David Meerman Scott goes on to explain how the old ad model of attention grabbing headlines or impacting creatives is irrelevant in the world of websites...where - you've gotten people's attention.
The point is HOLDING attention...of course that's content...and not design overkill at the sacrifice of interest.
Truth is i've seen it many times, I've landed on a site...and have given up wading through the mire of flash to try to find the info i'm looking for...and this extends to some of the best advertising websites...not mentioning any names!
The origins of design have been about functionality but in recent times deisgn has moved more towards aestictics...and I suppose it's time to hold onto the reigns of designers and turn them in the direction of usabilility - of displaying succint content...
Perhaps a good example of digital space design - is the design that you hardly notice..
Just had a quick look on google to test my theory...I though...how about searching for an industrial design website...after all those guys know a thing or two about design for function...
What do ya know, the boys do a fab job of simplicity and functionality
http://www.theplaycoalition.net/
Within a couple of seconds I'd gotten a good impression of what they do
Whereas with this top ad agency site...
http://www.leoburnett.com/
I'm just not engaged...I'm frustrated by the flash.
So I agree with David Meerman Scott, don't get an ad agency to design your website...especially with so many smart digital shops around who grew up in new media
Case in point - http://www.daredigital.com/ where design and functionality are seemless.
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